Colorado Auto Outlook
Covering data through Third Quarter 2021
New vehicle registrations in Colorado increased 18.5% through September 2021
Forecast calls for 6.6% increase
for 2021 by year end
The Colorado Automobile Dealers Association (CADA) today released its Third Quarter 2021 “Colorado Auto Outlook,” reporting that the new vehicle market maintained momentum at an 18.5% increase during the first nine months of this year, versus the same period in 2020. Colorado's gain was slightly larger than the U.S. market, which showed an 18.2% increase through the same year-to-date period.
LIGHT TRUCK MARKET INCREASES 21.6%
Light truck market share (including SUV, pickup and van sales) made up 85.6% of the total Colorado vehicle market, netting 160,158 registrations, versus 131,666 last year, for a 21.6% increase.
NEW CARS MARKET DECREASES 2.2%
New car market share made up 14.4% of the total Colorado vehicle market on 26,851 registrations, versus 26,155 last year, for a drop of 2.2%.
COLORADO RANKS HIGH IN ELECTRIC AND HYBRID VEHICLE MARKET
Colorado ranks sixth among states in sales of electric and plug-in hybrid vehicles, with 3,9% market share YTD. Colorado follows California (7.3%), Oregon (5.1%), Washington (4.9%), Hawaii (4.8%) and Nevada (4.3%).
CADA President Tim Jackson said, "Demand for new trucks and vehicles remain high in Colorado, but future sales and registrations will be hampered by production and supply-related bottlenecks, along with a matrix of factors related to the chip shortage, transportation logistics, availability of labor and low inventory. Meanwhile, consumers who want to buy new vehicles continue benefitting from historically low interest rates, rising wages, accumulated savings, record-high household net worth and demand for new products coming into the market. In aggregate, these factors could slightly increase new vehicle registrations in the next quarter and into 2022."
Other Highlights Year to Date 2021 vs. same period 2020
- Market share for the top five selling brands in Colorado include Toyota leading with a 14.1% market share, followed by Ford (10.3%), Subaru (9.6%), Chevrolet (7.3%) and Honda (7.0%).
- Market share for the top five selling models in the state are the RAM pickup (4.5%), Ford F-Series (4.4%), Toyota RAV4 (3.1%), Toyota Tacoma (2.8%) and Chevrolet Silverado at 2.7%.
- Among major brand categories, Korean brands had the largest registration increase YTD at 34.2%, followed by European (23.6%), Japanese (18.7%) and domestic brands (14.1%).
- Used vehicle registrations in Colorado were up 18.2% during the first nine months of this year, versus last year, an increase almost identical to the increase in the new vehicle market. Late-model used vehicles are defined as those models that are seven years old or newer.
The Colorado Auto Outlook was prepared for CADA by Auto Outlook, Inc., an independent automotive market research firm in Exton, PA. All data represent new retail registrations in Colorado and excludes fleet transactions.
Note: Registration numbers versus sales numbers run about two months behind, compared to actual sales. Year-to-date figures typically reflect market results. Monthly registration figures can fluctuate, resulting in over or under estimation of actual results, due to processing delays by governmental agencies.
For more information, email Tim Jackson
or call:
C: 303-667-3995
D: 303.282.1448